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Fresh off the frame
Chapter one · The hand
Thread counted, not printed
A single Gomti saree passes through eleven pairs of hands — block printing, tepchi outlines, bakhiya shadow work from the reverse, then the Gomti wash that lifts the print away and leaves only thread.
Each panel carries slight variation — that is the hand, not a fault. We name the artisan on every garment label.
How a piece is made
Four hands, five weeks
01
Sketch & block
The motif is carved into a teak block and printed in washable ink to guide the needle.
02
Tepchi outline
A running stitch traces every block-printed line before the shadow work begins.
03
Murri & bakhiya
Murri knots and bakhiya shadow work are worked by hand from the reverse of the cloth.
04
Gomti wash
The garment is washed to lift away the printed guide lines, leaving only thread.
The workshop
Crafted by skilled hands
Our karigars are on payroll, not piece rate. Shabnam works phanda; Rehana leads the bakhiya table; Iqbal has been cutting jaali for twenty-six years.
10 +
Named artisans
26
Years, longest hand
0
Piece-rate workers
In their words
What arrives in the box
Every panel is a little different — I love that it's not machine perfect.
I’ve worn my kurta, dress, and lehenga to so many occasions, and each one feels beautifully made and comfortable. The detailing makes every piece feel special.
Arrived folded in tissue with a card naming the artisan. That detail sold me on reordering.
“A printed flower costs eleven rupees. A phanda flower costs eleven minutes. We deliver timeless craft.”